MAC Ai Photoshoot

Clients

MAC Cosmetics

Service:

Ai Photo&Video

Art Direction

SWAG X MAC COSMETICS

2026

MAC Ai Photoshoot

Clients

MAC Cosmetics

Service:

Ai Photo&Video

Art Direction

SWAG X MAC COSMETICS

2026

MAC Ai Photoshoot

Clients

MAC Cosmetics

Service:

Ai Photo&Video

Art Direction

SWAG X MAC COSMETICS

2026

about

SWAG is an independent creative studio exploring the intersection of art direction, storytelling, and artificial intelligence.

We develop cinematic campaigns, AI films, branded content, and visual worlds that combine strategic thinking with refined creative execution. Every project begins with an idea and is shaped through concept development, visual direction, world-building, and emerging technologies.

At SWAG, we don’t see AI as the final product—we use it as a creative medium to craft stories that feel memorable, emotionally engaging, and visually distinctive.

credits

Creative Director & Ai Artist

Mert İçgören

Creative Director & Ai Artist

Emir Özmemiş

Creative Director & Ai Artist

Vedat Özgümüş

Brand

MAC Cosmetics